The India Quick Service Restaurant Market size is estimated at USD 27.80 billion in 2025, and is expected to reach USD 43.5 billion by 2030, at a CAGR of 9.36% during the forecast period (2025-2030).

The Indian quick service restaurant industry is experiencing significant transformation driven by evolving consumer preferences and dining habits. The sector has witnessed a notable shift in consumption patterns, with recent studies indicating that 94% of men and 96% of women prefer to consume fast food at least once per week. This changing behavior is reflected in the average order value, which reached USD 3.29 in 2022, demonstrating consumers' increasing willingness to spend on quick-service dining options. The industry has responded by diversifying menu offerings, incorporating both international and localized flavors to cater to varied taste preferences.

The expansion of retail infrastructure has played a crucial role in the market's development, with India recording over 271 malls in 2022, marking a 22% increase from 2019. This retail growth has created numerous opportunities for QSR establishments to expand their presence in high-footfall locations. Quick service restaurants in India are increasingly establishing themselves in these retail spaces, offering convenient dining solutions to shoppers and creating dedicated food courts that serve as dining destinations. The strategic positioning within retail environments has helped QSR brands capture a broader customer base while maintaining operational efficiency.

The market is witnessing a significant shift in food consumption patterns, particularly in meat-based offerings. Recent data shows that 83.4% of males and 70.6% of women aged 15-49 years regularly consume non-vegetarian meals, with per capita meat consumption reaching 6.82 kg in 2022. This trend has prompted QSR chains to expand their meat-based menu offerings while simultaneously developing vegetarian alternatives to cater to all consumer segments. The average QSR outlet now processes approximately 177 orders daily, indicating strong consumer demand and operational efficiency. Fast food consumption statistics in India highlight the growing preference for quick-service dining.

• Indians spend 35.3% of their total expenditure on food. The average spending on fast food has reached USD 2.98 to USD 3.65 during review period. However, in 2021, it was noted that 94% of men and 96% of women in India prefer to consume fast food once a week. Popular QSR dishes preferred by the Indians are French fries (USD 1.63 per serving), pizzas (USD 4.47 per serving), sandwiches (USD 1.33 per serving), and burgers (around USD 1.75 per serving). The popularity of wraps/rolls and garlic bread is growing and is widely accepted by young adults. The average price of garlic bread is USD 2.11 per serving, and wraps/rolls cost 2.17 per serving.


• There is an increased preference for bakery products in India. However, popular bakery products are cakes, pastries, and cookies. The average price for black forest cake/pastry is around USD 5.203 per 500-g, choco lava cake costs around USD 1.21 per piece, and red velvet cake/pastry costs USD 5.8 per 500 g. Among all, choco lava cake is highly preferable, and the majority of global QSR chains, such as McDonald's and KFC, have added this to their dessert menu. The average order value increased by 23.65% from 2017 to 2022. The rising inflation rate increased by an average of 5.13-7.54% from 2017 to 2022, and the number of orders per year increased to more than 64,647 in 2022. The growth has been attributed to chained fast-food brands that have started expanding by opening new outlets in metro and non-metro cities. For instance, in the first half of 2023, KFC and Subway opened new stores in Delhi and Punjab with all its foods and beverages on the menu and planned to expand in the nation by 2024 with more new outlet.

Independent Outlets Segment in India Quick Service Restaurant Market

The independent outlets segment is projected to witness robust growth with an expected CAGR of approximately 9% during 2024-2029. This growth trajectory is supported by various factors, including low start-up costs, ease of operations, and the ability to offer localized menus that cater to regional tastes. Independent operators are increasingly focusing on offering healthier versions of popular fast-food items, responding to the growing health consciousness among consumers. The rise of online food ordering platforms has significantly benefited these outlets, providing them with wider reach and visibility. These establishments are also gaining popularity due to their ability to innovate their products and match the quality of chained outlets while maintaining competitive pricing, often 30-40% lower than established chains. The segment's growth is further supported by the increasing number of street food vendors and local shops that are modernizing their operations and adapting to changing consumer preferences.

Source: https://www.mordorintelligence.com/industry-reports/india-quick-service-restaurant-market